Who doesn't love Wood?! What’s the story? It’s brief. Quite frankly, men don't have enough options...especially compared to women's options for shopping. Wood wants to get every man into a great pair of underwear that he can feel and look fabulous in....and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all. You should. The clothes you wear will feel that much better if you have the right underwear. AND, whoever has to look at you in them will thank you too. Wood aims to make great underwear that is approachable & accessible, at the right price point and you can feel comfortable buying & wearing it.